Beschreibung Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing). This new edition covers key topics in services marketing combined with a variety of articles selected from marketing, organisational behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with both current and classic readings in the field. * An excellent variety of articles selected from marketing, organizational behavior, operations management, and strategy literature is provided. The marketing implications of all topics are emphasized in the textual material. * A detailed Instructor's Manual provides advice and tools for teaching this emerging course, including suggested course outlines, article summaries, suggested cases in services marketing with case notes, and transparency masters. * Short "Services in Action" boxed features integrate three to four real-world service examples in every chapter. New to this edition: * 70% of new articles are from general business publications versus journal articles. * Contains a greater proportion of management articles. * Structure is completely new, with Chapters 2-4 covering "Basic Building Blocks". * Coverage of Service Quality has been dramatically increased to cover measurement issues and continuous improvement. * New sections emphasize contemporary ethical and international issues in services marketing. * New chapters on Service Failures and Recovery, and Customer Retention and Relationship Marketing. * Chapter 1 is completely rewritten and expanded to provide a strong foundation for discussion of all aspects of service marketing.
Managing Services Marketing Text And Readings The Dryden ~ managing services marketing text and readings the dryden press series in marketing By Frédéric Dard FILE ID e082c3 Freemium Media Library Managing Services Marketing Text And Readings The Dryden Press Series In Marketing PAGE #1 : Managing Services Marketing Text And Readings The Dryden Press Series In Marketing By Frédéric Dard - dryden press 1999 business economics 471 pages 0reviews .
Essentials of services marketing (1997 edition) / Open Library ~ 0 Currently reading; 0 Have read; This edition published in 1997 by Dryden Press in Fort Worth. Written in English — 505 pages The primary objective of [this book] is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific customer service issues.. The [book first] concentrates on defining .
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