Beschreibung Strategic Management for Tourism, Hospitality and Events. Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainabilityWeb Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Strategic Management for Tourism, Hospitality and Events ~ Hospitality and Events Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject. It introduces students to fundamental strategic management prin- ciples in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics .
Strategic Management for Tourism, Hospitality and Events ~ Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Strategic Management for Hospitality and Tourism ~ Strategic Management in the International Hospitality Industry: Content and Process, is a vital text for all those studying cutting edge theories and views on strategic management.Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach.
Strategic Management For Hospitality And Tourism ~ rather than strategic management eg olsen and denoble 1981 reichel 1982 strategic management for tourism hospitality and events is the must have text for students approaching this subject it introduces students to fundamental strategic management prin ciples in a tourism hospitality and events context and brings theory to life by integrating a host of industry based case studies and examples .
Strategic Management in the International Hospitality and ~ Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach.
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