Beschreibung Enz, C: Hospitality Strategic Management: Concepts and Cases. Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Enz, C: Hospitality Strategic Management: Concepts and ~ Enz, C: Hospitality Strategic Management: Concepts and Cases / Enz, Cathy A. / ISBN: 9780470083598 / Kostenloser Versand für alle Bücher mit Versand und Verkauf .
Hospitality Strategic Management - concepts and cases ~ Hospitality Strategic Management - concepts and cases . . nina
Hospitality Strategic Management + Flashcards: Concepts ~ Hospitality Strategic Management + Flashcards: Concepts and Cases / Enz, Cathy A. / ISBN: 9780470571644 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Hospitality Strategic Management: Concepts and Cases, 2nd ~ Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising.
CATHY A. ENZ - Cornell University ~ Enz, (Ed.) The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy. Beverly Hills, CA: Sage Publishing Co. 21. Enz, Cathy A. (2010). Hospitality Strategic Management: Concepts and Cases, 2 nd edition, New York: N.Y. John Wiley & Sons, Inc. Translated into Portuguese in process. 22. Enz, Cathy A. (2010). “The .
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Strategic Management for Hospitality and Tourism ~ Strategic Management in the International Hospitality Industry: Content and Process, is a vital text for all those studying cutting edge theories and views on strategic management.Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach.
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