Beschreibung Bfgoodrich: Tradition and Transformation, 1870-1995 (Historical Perspectives on Business Enterprise Series). In the late nineteenth and early twentieth centuries, BFGoodrich made rubber goods ranging from fire hoses to automobile tires and, in so doing, became one of the largest and most important rubber manufacturers in the world. The history of the BFGoodrich Company has been a complex blend of transformations and traditions, as this study of the company's history from the firm's founding in 1870 through its 125th anniversary in 1995 reveals. Mansel G. Blackford and K. Austin Kerr, two leading business historians, place the BFGoodrich story in the full context of the industries and the economic environments in which the firm operated.In what is more than an internal study, Blackford and Kerr examine BFGoodrich's strategies for growth in light of technological developments, changes in labor relations, and modifications in government-business relations that constantly reshaped how the firm and its competitors conducted business. Granted full access to corporate records and given full cooperation in interviews, with no restrictions placed on their writing, the authors provide an almost unprecedented look at how a major American institution evolved over more than a century.
BFGoodrich: Tradition and Transformation, 1870-1995 ~ : BFGoodrich: Tradition and Transformation, 1870-1995 (Historical Perspective Business Enterprise) (9780814206966): Mansel G. Blackford, K. Austin Kerr: Books
Goodrich Corporation - Wikipedia ~ Though BFGoodrich is a popular brand name of tires, the Goodrich Corporation exited the tire business in 1988. The tire business and use of the name was sold to French company Michelin. Before the sale to Michelin, Goodrich ran television and print ads showing an empty blue sky, to distinguish themselves from the similar-sounding Goodyear tire company. The tag line was, "See that blimp up in .
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The Dynamics of Standing Still: Firestone Tire & Rubber ~ 159 Chandler, Alfred D. Jr, “ The Competitive Performance of U.S. Industrial Enterprises since the Second World War,” Business History Review 68 (Spring 1994): 1 – 72. 160 Ibid. , 24–5. 161 See Klepper , Steven and Graddy , Elizabeth , “ The Evolution of New Industries and the Determinants of Market Structure ,” RAND Journal of Economics 21 : 1 (Spring 1990 ): 27 – 44 .
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