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    Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

    Beschreibung Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge. Practical, prescriptive advice on successfully marketing your event planning businessRecent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad.Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more.Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industriesIncludes actionable advice on successfully marketing an event planning businessFeatures illustrative examples, practical tips, and useful checklists and other resourcesMarketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.



    Buch Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge PDF ePub

    Marketing Your Event Planning Business: A Creative ~ Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in .

    Marketing Your Event Planning Business: A Creative ~ "For event planners who are tired of being a well-kept secret, Marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base." —Lisa Hurley, Editor, Special Events Magazine. Recent years have been tough on event planners and the special events industry.

    Marketing Your Event Planning Business : A Creative ~ Find many great new & used options and get the best deals for Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge by Judy Allen (2013, Trade Paperback) at the best online prices at eBay! Free shipping for many products!

    Marketing your event planning business : a creative ~ Marketing your event planning business : a creative approach to gaining the competitive edge

    Marketing your event planning business: a creative ~ Marketing your event planning business: a creative approach to gaining the competitive edge. Add to My Bookmarks Export citation. Type Book Author(s) Judy Allen Date c2004 Publisher Wiley Pub place Mississauga, Ont ISBN-10 0470833874 ISBN-13 9780470833872 eBook. Access the eBook. 9780470833872,9780470833872. Preview. This item appears on. List: UMKDC6-15-2 Planning & Managing Events Section .

    Marketing Your Event Planning Business : A Creative ~ Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge by Judy Allen An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less.

    Marketing Your Event Planning Business - Wiley ~ Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge Judy Allen ISBN: 978-0-470-83387-2 Hardcover 320 Pages May 2004 Add to Cart. Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to .

    The Importance of Creativity and Innovation in Business ~ Creative problem solving gives that competitive edge that any business is striving to achieve. Creative ideas and innovative approaches can come from almost anywhere- from your partners, customers .

    8 Ways to Get More Customers and Grow Your Business ~ By now, you’ve had time to work out any kinks, and you’re confident that your product or service is truly the best your business can offer. Now, you’re eager to expand and grow your business. But, growing your customer base is much easier said than done. How do you get more customers for your business?

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    2019 Event Planning Industry Statistics / Eventbrite ~ Read through each and find out what they mean for your specific event. Event marketing and promotion statistics. 41% of event creators say they’ll spend more on marketing in 2018. Most of their budget will go to their most effective channels: email and social media. Here’s why. Email. 91% of people check their email every day, and 66% of online consumers have made a purchase directly .

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    Glossary of Marketing Terms and Definitions ~ Marketing professionals can work for large or small companies as in-house marketing professionals or work for one of the thousands of marketing companies nationwide. The goal is to get the attention of a target audience by using slogans, packaging design that promotes a brand image, celebrity endorsements, social apps with enticing videos or photographs, and general media exposure.

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    7 Excellent Ways to Attract New Customers ~ With your targeted customers in mind, “identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of East Bay Marketing Group.

    Marketing Strategy Definition ~ A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing .

    Steps for Creating Your Brand Strategy ~ When developing a brand strategy, identify three core components of your business to use as a blueprint for marketing tactics: . Purpose: This explains why you are in business and the specific customer needs you fulfill. Consistency: Be able to define what allows you to provide your services day in and day out. Emotional Impact: This is what helps form a bond or a connection between you and .

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