Beschreibung Getz, D: Event Studies: Theory, Research, and Policy for Planned Events, 3rd Edition (Events Management, Band 13). Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the fieldExtended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of eventsNew and additional case studies throughout the book from a wide range of international eventsCompanion website to include PowerPoint slides and updated InstructorÂ’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Event Studies: Theory, research and policy for planned events ~ Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster .
Event Studies: Theory, research and policy for planned ~ Event Studies: Theory, research and policy for planned events: Theory, Research, and Policy for Planned Events, 3rd Edition (Events Management, Band 13) / Getz, Donald (University of Calgary, Canada), Page, Stephen J. (University of Hertfordshire, UK) / ISBN: 9781138899162 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Getz, D: Event Studies (Events Management, Band 13) - Getz ~ Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
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