Beschreibung Revenue Management and Pricing: Case Studies and Applications. Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
(PDF) Pricing and Revenue Management - ResearchGate ~ Chapter 9 suggests that pricing and revenue management systems stimulate demand from different customers to earn the maximum revenue from them. It clarifies how this discipline involves using .
Revenue Management: Hard-Core Tactics for Market ~ A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities. * * * * * * * * * * * * * * * * Mehr lesen. Kundenrezensionen. 4,0 von 5 Sternen. 4 von 5. 44 globale Bewertungen. 5 Sterne 60% 4 Sterne 8% 3 Sterne 12% 2 Sterne 7% 1 Stern 13% Wie .
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