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    The Mouse that Roared: Disney and the End of Innocence (English Edition)

    Beschreibung The Mouse that Roared: Disney and the End of Innocence (English Edition). This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.



    Buch The Mouse that Roared: Disney and the End of Innocence (English Edition) PDF ePub

    The Mouse that Roared: Disney and the End of Innocence ~ The Mouse That Roared: Disney And The End of Innocence by Henry A. Giroux and Grace Pollock sets a new standard for the study of Disney and popular culture. It offers new lens to understand the merger between corporate power and corporate culture while unveiling the insidious educational force of pre-packaged culture. This brilliant book should be read by every parent, educator, and youth .

    The Mouse that Roared: Disney and the End of Innocence ~ The Mouse That Roared: Disney And The End of Innocence by Henry A. Giroux and Grace Pollock sets a new standard for the study of Disney and popular culture. It offers new lens to understand the merger between corporate power and corporate culture while unveiling the insidious educational force of pre-packaged culture. This brilliant book should .

    The Mouse that Roared: Disney and the End of Innocence ~ The Mouse that Roared was a required reading for me, but it was quite enlightening. Disney truly is more than just a return to innocence and light, as the machine would have us believe. Anyone who has ever watched a Disney video or visited Disney amusement parks--and those who want to-- should read this book. I've recommended it to friends and family.

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    The Mouse That Roared (film) - Wikipedia ~ English: Budget: $450,000: Box office: $2,000,000 (US & Canada) The Mouse That Roared is a 1959 British satirical Eastman Color comedy film on a Ban The Bomb theme, based on Leonard Wibberley's novel The Mouse That Roared (1955). It stars Peter Sellers in three roles: Duchess Gloriana XII; Count Rupert Mountjoy, the Prime Minister; and Tully Bascomb, the military leader; and co-stars Jean .

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