Beschreibung How To Turn Your Online Lookers Into Bookers: Proven Strategies And Techniques To Promote Your Tours And Activities Brand – Generating More Revenue (English Edition). If you are a tours and activities operator, you are in a unique position. Be it walking tours, cycling tours, bus tours or an axe throwing experience (amazing, you must try it), you have the opportunity to enhance the life of someone who experiences one of your amazing products. But before you can do this, people first need to know that your business, and your product, exists. For this, you’ll need to put some time and thought into your digital marketing.When you begin working on digital marketing in the T&A sector, It can be easy to get lost in the sea of social media platforms, online travel agents (OTAs) and Google rankings, but bad digital marketing is normally down to just one thing — a poorly conceived or non-existent digital strategy.With this book, Chris Torres will help you figure out where your tours and activities business currently sits, and the path it needs to take to grow. Chris will also provide the tools to get there by offering practical advice, worksheets, and videos. Ultimately, the aim of this book is to help turn your online lookers into revenue-generating bookers.This book will help you…•Define your brand path and voice•Provide best practices for setting up your website•Select the right booking platform•Rank on TripAdvisor •Conduct a competitor analysis•Create a strong marketing strategy•Create effective Facebook Ads on a modest budget and so much more… Praise for Chris...“Chris Torres has the ability to execute marketing strategies that are unlike anything I’ve seen in the tour & activity industry. He and his team don’t just hit the bullseye, they blow it to pieces... again and again.”Matthew Newton, Director of Marketing at PeekPro“Having worked with Chris and his team for the last 6 months, I can confidently say there really is no other company that compares to their understanding of the tourism industry. A 36.7% increase in revenue from my previous year, and a 328% return from my Adwords spend says it all.”Dylan David, Owner at Dylan’s Tours“I am a huge admirer of Chris Torres and his Digital Tourism Show video series. The man gives away so much knowledge around increasing revenue for free... If I watched one of his videos I could have saved myself $400!”Shane Whaley, Former Director of Get Your Guide and Producer & Host of TourpreneurAbout Chris...Chris Torres is the director and founder of the Tourism Marketing Agency and has 26 years experience in brand development, design & marketing. Chris also produces a video series called The Digital Tourism Show, creating over 200 videos of free tourism marketing advice.Like many people who end up owning their own business, he left school at 16 and instantly jumped into the world of work. He began working as an illustrator for a company that made children’s education books and this job gave him a love for design. From here, he began teaching himself graphic design, web design, and marketing (both traditional and digital). Every skill he has developed over the years has been self-taught which suited him and it allowed Chris to think outside of the box when working on marketing campaigns.26 years on, Around 80% of the Tourism Marketing Agency's customer base is now outside the UK and they work with some of the biggest players in the industry, including Gray Line, the oldest and largest sightseeing company in the world. They help tour operators from all over Europe, The Americans, Asia, and even Antarctica. This has given Chris and his team vast knowledge and expertise in marketing too, and within, multiple destinations.For well over a decade, Chris has lived and breathed marketing for the tours and activities sector, and this book is his attempt to compile most of what he has learned into a practical resource for anyone who needs some help turning those lookers into bookers.
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